Cloakr^® lets you create unique email addresses on the fly to give to every online store, web app, or coffee house email list that asks for yours, then forwards all those messages to your inbox, keeping your real email address hidden from spammers and other ne’er-do-wells.

So here’s the thing: I built Cloakr to solve a problem that I had. I think it’s pretty great, and I think you’ll like it, too.

I don’t like giving my email address out willy nilly. Not to companies and various other sign-up sheets and registration forms anyway.

And when my email address has changed in the past, I wasn’t fond of updating my account information at hundreds of websites to reflect that change.

Cloakr solves that stuff easily. Cloakr is designed to be brilliantly simple to use. You’ll have an alias format (called an identity) that’s easy to remember, so you can make up an email address on the fly and be sure any messages sent to it will hit your inbox. Let me explain…

How It Works

When you register, you’ll decide on a keyword. Let’s say you recognize the undeniable greatness of Batman, so you make batman your keyword. That’s a unique keyword. No one else has it. (Congratulations on being so awesome.)

Now when you’re getting movie tickets online, just use the email address batman.fandango@cloakr.com. When the first message arrives for that email address, Cloakr will automatically create the new alias under your account and instantly forward that message on to your real email address, the one you’ve kept secret thanks to Cloakr.

If you start receiving spam at any of the aliases you’ve created, just suspend it and you won’t receive any more messages through that alias. (And you’ll know exactly who sells your email address, too. I’m looking you square in the eye, ProFlowers.)

The Website

You’ll be creating these aliases on the fly, so you don’t have to log in to the website to do that. Log in to your account on the site when you want to suspend an alias, view a list of aliases (with basic stats), or update your payment information.

See? Nothing complicated.

The Business Model

No sense in giving out Cloakr aliases if the service isn’t going to be around for a while, right? Good news. Cloakr has a really simple, straight-forward, sustainable business model: You get a great service that’s well worth what you pay for it. How does $2 per month sound?

As the saying goes, if you’re not paying for it, you’re the product they’re selling. I’m really not interested in collecting a bunch of your data and then monetizing the service through advertising. I don’t want to grab millions of users with an awesome free service and then sell the whole thing to the highest bidder. I don’t believe that’s the right way to do business. Simple and straight-forward. That’s what I like.

The whole point of Cloakr is to protect you and your information. That’s why I collect as little information as is necessary to make the service work. Just your real email address and your payment information. And your payment information won’t even be stored on Cloakr’s servers.

Sound good to you? Keep watching this page or follow Cloakr on Twitter for an announcement soon!

— Kevin